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'Keys' Helps School Districts Unlock Excellence

Students who need a little extra help with math are now getting it at Hilltop Elementary School in Rice Lake, thanks in part to the district’s involvement in the KEYS program.

The after-school math instruction was one of the first outcomes from KEYS, in which school district staff and sometimes community members complete an online survey about what they perceive to be the district’s strengths and weaknesses. The math program was already being looked at, but the results of the KEYS survey verified the need for it and expedited its implementation, said Bill Nelson, president of the Rice Lake unit of North-west United Educators.

KEYS (Keys to Excellence for Your Schools) is an NEA program that WEAC is helping to institute in school districts in Wisconsin. So far, the Rice Lake and Green Bay districts are on board, and superintendents in both those districts say they are very impressed with the program’s highly professional structure and with the early results.

Paul Vine

“I have to say the instrument is excellent. It not only breaks information down but provides a process for addressing the issues,” said Rice Lake Superintendent Paul Vine.

“Our district looked at a variety of tools that could accommodate our Strategic Plan. After reviewing them all, we concluded that KEYS was best aligned to what we were attempting to accomplish,” said Green Bay Superintendent Dan Nerad.

Under KEYS, schools and school districts ask staff – and sometimes parents and citizens – to complete an online survey to identify specific areas that are successful and areas that need improvement. The program then provides a framework for the district and staff to analyze that data on a school-by-school or districtwide basis and decide what changes could improve education in the community.

Implementing KEYS is a collaborative effort of NEA, WEAC, a local education association and a school district. NEA provides the online survey, and WEAC and NEA provide extensive support in the form of staff assistance, training, materials and follow-through.

Rice Lake surveys community
Rice Lake is the first district in the country to use KEYS to survey the entire school district and community, Nelson said.

Nelson, an alternate member of the WEAC Board, first heard about KEYS at a presentation in Madison by South Central Education Association Director Peter Gust, who is on the state’s KEYS planning committee.

Bill Nelson

“It intrigued me, so I talked to Pete, looked at the KEYS Web site and brought the idea to our district Steering Committee,” Nelson said. After careful review and consideration, the idea won the approval of the Northwest United Educators and the Rice Lake School Board.

Vine said it fit well into the district’s strategic planning efforts, which in the past have included participation in the Village Partnership and implementation of a somewhat controversial district climate study.

“As a follow-up to the climate study, the district was seeking an instrument that provides data and information on how staff and students, as well as the community, are feeling about the district,” Vine said.

Working with WEAC and the NEA, the district made the online survey available to staff and community members from August 30 to September 19 last year. The union and district placed articles in the local newspaper, ran ads on local radio stations and cable TV shows, and spread the word through parent meetings, encouraging citizens to log on to the KEYS Web site and fill out the survey, which measures 42 indicators of school success. A total of 513 people completed the survey, including most of the school staff.

“I think a real benefit is it was online and people could take it 24 hours a day for three weeks,” Vine said. For people who did not have computers at home, the district opened computer labs in school buildings at night.

The NEA collected the data and broke it down by building, comparing the results from citizens and staff. The data is now being analyzed by Site Councils at each school building.

“The turnaround time was amazing,” Vine said. “Sometimes we were pleasantly surprised by the results, and in some cases we were just surprised.”

“We don’t just look at the numbers,” Nelson said. “We take a more in-depth look at it.”

WEAC and the NEA provided training to the Site Councils and principals on how to analyze and interpret the results and provided strategies for developing solutions to problems, Nelson said. Materials include a 135-page KEYS Action Guide. The key people involved in the training are WEAC’s Teaching & Learning Director Char Gearing, NEA staff member Jacques Nacson, and Gust.

Vine said each Site Council was to present its plan to address selected indicators to the district Steering Committee in late April. “They are going to identify methods and strategies to employ to deal with each issue,” he said.

For example, Nelson said the Site Council at his school, Hilltop Elementary, identified a need and desire to raise achievement levels specifically in language arts and math. That led to support for the after-school math tutoring program, which was implemented largely through other grant money.

Vine said the district will follow through on test results and other indicators to measure the success of the strategies that evolve from the KEYS process.

All involved see KEYS as a long-term school improvement initiative that will improve school achievement and the school climate.

“We view this as an opportunity to develop a collaborative effort and work together,” Vine said.

The relationship between the union and the Rice Lake district is sometimes good, sometimes not, Nelson and Vine said. Negotiations are just beginning on a 2005-07 contract.

“KEYS seems to be an instrument that could help build our relationship again,” Vine said.

KEYS a perfect fit in Green Bay
Once he examined it, Green Bay Superintendent Dan Nerad had no qualms about adopting KEYS as a central instrument in his school district’s long-term Strategic Plan.

“KEYS goes beyond providing a snapshot and provides a myriad of resources to guide the conversations that have to take place after you have the snapshots,” he said.

Dan Nerad
Keith Patt
Dave Harswick

It also focuses on the Strategic Plan’s goals of identifying “best practices,” employing team learning and shared assessment, and creating a positive school climate, he said.

“It’s about adults acting on the data to make a difference,” he said.

“It’s one thing to say it’s important for adults in a school to work well together; it’s another to have resources to make that happen,” he said, praising the detailed training and materials provided by KEYS at every step in the process.

Because the Green Bay School District is so large, the district and the Green Bay Education Association decided only to survey staff, at least for now, said Nerad and GBEA Executive Director Keith Patt.

The district completed its survey of staff in February. As in Rice Lake, Learning Councils at each school site are now analyzing the data.

“We’re engaging with staff at the schools to look at their strengths and areas to improve,” Nerad said. “Each school is engaged in conversations to move the school to a better place.”

“Right now, we’re mainly involved in goal-setting,” Patt said. “Most of the concrete work will be done next year.”

Nerad, Patt and GBEA President Dave Harswick agreed the school district and GBEA have a positive relationship, which isn’t required, but is helpful, for KEYS to succeed.

“What exists here are respectful ways to deal with differences and ways to maintain relationships,” Nerad said.

“The logistics of implementing this requires collaboration,” Patt said.

To ensure a fair analysis of data, for example, Patt and Harswick said faculty committees are also involved in the KEYS process because school Learning Councils are appointed by building principals. Also, the process is guided by a districtwide Steering Committee made up of union representatives. “I feel good about where we are,” Harswick said.

“This is a great collaborative effort between the district and teachers’ association and all other union groups in the district,” Nerad said.

“This is about adults working together in a collaborative way to improve schools. We’re going to have a lot of solutions that come out of this.”


KEYS is based on 42 indicators

The KEYS initiative analyzes a school or school district based on a research-based checklist of 42 indicators of what makes an excellent school. School staff – and sometimes parents and citizens – are asked to complete an online survey in which they rate schools based on these variables.

For example, participants are given four options for responding to this statement: “My school has high standards for teaching.” They can select True, More True Than False, More False Than True, or False.

KEYS provides training and materials for school staff and administrators to analyze results and formulate recommendations for improving school quality based on survey responses. It is a diagnostic tool to aid in the evaluation of an individual school’s strengths and weaknesses so that informed educational decisions can be made on issues that relate to school improvement.

KEYS focuses conversation about educational reform around six conditions that have been found to be associated with exceptionally effective schools, namely:

  1. Shared understanding and commitment to high goals.
  2. Open communication and collaborative problem-solving.
  3. Continuous assessment for teaching and learning.
  4. Personal and professional learning.
  5. Resources to support teaching and learning.
  6. Curriculum and instruction.

For more information, go to: www.keysonline.org. If you are interested in bringing KEYS to your school district, e-mail Char Gearing at gearingc@weac.org.

Posted May 6, 2005