Advertorials' Are Coming To A Newspaper Near You
Keep an eye out for your WEAC colleagues when you read your community's
newspaper.
WEAC purchased advertising space in 28 newspapers statewide (spring 2003)
to recognize the quality teachers and staff in Wisconsin's public schools.
Each ad features a different WEAC member with his or her picture and
an editorial about what it means for him or her to work in a public school.
Because the ads are both promotional pieces and editorials, WEAC calls
them "advertorials."