By now, you’ve probably either seen WEAC’s Back to School spots on TV or heard them on the radio. We’ve launched a pretty expansive campaign to welcome students, parents, teachers and education support professionals back for another year of learning, and weac.org is a big part of the effort. Each of the TV and radio spots directs people to weac.org for more information about what they can do to help Wisconsin maintain great schools for our state’s children.

Our high-profile Special Features box on the Home Page has striking graphics, with links, that focus on:

1. Our special Back to School page, where viewers can watch the TV spots (as well as a behind-the-scenes video on the making of the ads), listen to the radio ads, and listen to podcasts of WEAC President Mary Bell answering questions about important issues facing students, parents, educators and schools at the start of the new school year.
2. A page of feature articles focusing on our dedicated members.
3. Resources for parents and the community. The centerpiece of this page is the online version of our new Classroom Connections brochure for parents.
4. The importance of reforming school funding so that Wisconsin schools remain great. This page includes a five-minute animated video.

These resources are meant to help educators and parents alike get ready for the new school year, and carry a clear message that it takes all these people, and more, to create and maintain schools that can provide children with the rich learning experiences they deserve. We hope you find these resources valuable. Let us know what you think by commenting on areas throughout the site, or right here on the Editor’s Blog.