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The 'Lure' Versus the 'Load'

By Doug Buehl,
Madison East High School teacher
Member, Wisconsin State Reading Association

October 2002

Kids need brain food.” How’s that for an attention-grabber? As you are shuffling through the pages of the evening newspaper, the headline snatches your eye. Huh? Brain food? What “brain food” are they talking about? Are my kids eating enough of it? And what difference does it make? The questions are bubbling, stimulated by the promise of a snappy title. Better read this one.

The first paragraph pulls you right in. “Eat your spinach and boost your test scores. Neglect breakfast and undermine your concentration. What’s in the lunch box may be more significant than what’s in the backpack.”

OK, now your interest is clearly piqued. You commit to reading on.

What follows becomes a bit technical in spots, as the author develops the theme of this article. Research conducted by a variety of centers and reported by the USDA. ... Spinach and blueberries rich in antioxidants. ... The blocking of free radicals in the brain, which has an impact on memory. ... Low zinc diets which led subjects to stumble with their recall.

The Strategy
As a proficient reader, you undoubtedly recognize the reading routine described above. You are highly familiar with the form of non-fiction text represented in informational articles that appear in magazines and newspapers. You automatically kick in a variety of reading strategies that are appropriate for meeting your goals and needs as a reader of this genre of writing. And you receive lots of practice doing this. Estimates indicate that 90% of what adults read is short non-fiction.

In classrooms, however, students read a preponderance of fiction, like stories or novels, and what Harvey (1998) refers to as “reference non-fiction,” such as textbooks. (Refer to the September 2002 Reading Room column.) Therefore, students will benefit from more explicit instruction in how to read the authentic non-fiction texts they will increasingly encounter as mature readers.

Step 1: Start by presenting informational articles as a discrete text genre. On the surface, informational articles may look similar to reference non-fiction like textbooks or encyclopedias. Both genre of texts may offer titles, headings, italics and bold print, and visual displays like pictures or graphics. However, informational articles have several unique features. Select a short article that well illustrates these features, and model using an overhead projector:

  • “The Lure” – unlike textbooks, which typically lead with a main idea statement, informational articles are constructed assuming that readers might bypass them unless enticed by something interesting or motivating. As a result, openings (and titles) of articles are written to “hook” potential readers with vivid examples, startling facts, or compelling scenarios. This approach is more inductive, as readers come to figure out what is most important, as opposed to the deductive approach of textbooks, which directly explicate main ideas, then supply additional background information.

  • “The Load” – once an article has captured a reader’s interest with a stimulating opening, the emphasis shifts to an unloading of key information. The “lure” is followed by the facts: who, what, where, when, why. Major concepts and vocabulary, relevant statistics, people, places, and events – all rush in as the article focuses into its message. The reader must adjust from what is interesting to tuning into what is most important in this article.

  • “The Re-Load” – lest the reader become unduly overwhelmed by heavy content, informational articles tend to repeat the pattern described above. Another interlude of high interest snippets is interjected into the flow of the article, to encourage the reader to continue with this piece. Then more content is presented. Readers can often expect several leaps back and forth between segments that have an entertaining and emotional tinge and segments that are packed with critical details.

  • “Splashy Highlights” – informational articles also frequently exhibit other eye-catching aspects that are intended to captivate attention. Headings that feature glib or catchy phrases are common, a sharp contrast to the carefully written, rather dry and straightforward headings and subheadings customary of textbooks. Unlike textbook headings, which are designed to clearly signal main ideas, article headings are written to attract the reader, and they may or may not forecast the general thrust of the following segment. As a result, Stephanie Harvey notes, as many as half of the headings in informational articles require interpretation involving inferential thinking. Such headings may be clever, but they also place a greater premium on the reader’s ability to interpret them.

    Other splashy highlights might include pull quotes, a graphic representation of information, or some other visual. All are designed to keep a reader engaged, but the reader must also determine how these features clarify or enhance the central message of the article.

Step 2: Because students will be constantly balancing interesting with important material, Harvey recommends a three-column notetaking system for analyzing informational articles.

The left column – “What is Important” – requires some synthesis of major ideas, as students list what a person really needs to know from the article.

The middle column – “What is Interesting” – is a personal reaction to the article, and students may differ on which items most struck their fancy.

The right column – “What is Both Interesting and Important” – recognizes transcendent ideas and insights that are highly compelling as well as worthy of being remembered.

Step 3: Take periodic opportunities during instruction to model reading short informational articles that are related to your curriculum. As you think aloud with students about what is interesting versus what is essential, students will improve comprehension strategies such as determining importance, synthesizing, and inferring.

Posted September 27, 2002

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