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Look closely at your Sunday newspaper and you may find a picture and special article written by a WEAC colleague. WEAC is featuring six members in a unique newspaper advertising campaign about the challenges facing teachers and education support professionals in Wisconsin's public schools.
The campaign began in January and will continue until June 2006. The ads are appearing in 10 daily newspapers statewide, 23 weekly newspapers that serve the Milwaukee area, and a business publication.
Each ad includes a picture of a WEAC member, an editorial about an education issue, and the Great Schools message. Because the ads are both promotional pieces and editorials, WEAC calls them "advertorials."
The advertorial campaign is in its sixth year. Advertorials from previous years are available on OnWEAC.
Below is the first in this new series of ads. (Check back to meet each of the members who are being featured in the 2005-06 campaign.)
The ads are appearing on the last Sunday of the month through June in the following daily newspapers:
Updated January 30, 2006